Birthday
For 5 years now, Pied de Biche has been breaking the rules, reshaping fashion, and dressing your feet. Season after season, we revisit the essentials of your wardrobe with one goal in mind: making premium footwear accessible by removing all intermediaries. Since anniversaries are often the perfect time to reflect, we took the opportunity. If we had to sum up these five years by your side in a few key dates and figures, it would look something like this 👇
A MEETING
2009
Pied de Biche is first and foremost a story of friendship—that of Matthieu and Jérôme. After meeting on school benches in 2009, they quickly realized they would go far together.
At the time, as they were entering working life, they shared a common frustration: having to sacrifice budget to wear quality shoes. That was enough.
Both passionate about entrepreneurship and driven by a love for well-made things, they imagined creating their own footwear brand: premium, durable, and fairly priced. After more than a year working on the idea, they left their respective jobs to turn it into reality.
A LAUNCH
712
They launched their first crowdfunding campaign in 2015.
The goal was to raise enough funds to produce and stock their iconic Chelsea Boots—a classic they reinterpreted with a fresh perspective. Even today, this model remains a cornerstone of the brand.
Thanks to 712 incredible backers (maybe you were one of them), the campaign reached 395% of its goal, and Pied de Biche was officially born.
A COUNTRY
7 and a half months
This is the total time spent in Portugal, more specifically in the Porto region, since 2015. Globally renowned for its excellence and craftsmanship in shoemaking, this is where our workshops and artisans are based.
WORKSHOPS
4
We have 4 main workshops, as well as dozens of partners in Portugal with whom we work closely every day.
Fernando has been there from the very beginning. He has a strong character but is a true expert. In a split second, he can detect any flaw in a shoe. A lover of leather, he is a true guardian of quality.
Over time, Ruben, Paulo, and Sergio have joined him.
A TEAM
30
This is the number of people working at Pied de Biche, spread across Paris, La Rochelle, and Bordeaux.
The team is growing so quickly that since the beginning, we’ve moved offices not twice, not three times, not four—but five times!
A SWEET TOOTH
583
Approximately the number of Pastéis de Nata the team has eaten since 2015. These delicious Portuguese pastries often spark debates over who gets the last bite.
A FIRST STORE
2017
That year marked a special moment: we opened our very first store at 5 rue Commines in Paris.
It was a turning point for Pied de Biche, which until then had been a 100% digital brand.
SHOES
58
This is the number of models we now offer. At the very beginning, our collection included just one unisex model: the Chelsea Boot.
Today, our Autumn/Winter 2020 collection includes no fewer than 35 women’s styles and 23 men’s styles.
A wide range of footwear designed to last and produced responsibly.
A SECOND STORE
2018
In November 2018, we opened our second store at 9 rue des Abbesses in Montmartre, Paris.
COMMITMENTS
45003
This is the total amount in euros donated to the various associations we have supported since 2017, including Sea Shepherd, Aide et Action, APHP, and AIDES.
VALUES
3
Our guiding principles.
Year after year, collection after collection, we strive to surprise you while staying true to them.
It’s no easy task, but so far, we think we’re doing pretty well—don’t you?
A THIRD STORE
2020
Third time’s the charm.
This year, we headed down the A10 to Bordeaux. At 80 rue du Pas-Saint-Georges, Pied de Biche opened its first store outside Paris.
There’s no doubt about it.
If we had to name one positive thing from this unpredictable year, it would definitely be this #heart.
The final word
Whether you’ve been with us from the beginning or just stumbled upon this article, the entire Pied de Biche team says T.H.A.N.K Y.O.U.
Thank you for being part of this wonderful journey. Without you, we wouldn’t be here reflecting on these past five years—nor imagining what the next ten might bring.
So there’s only one thing left to say: see you in 5 years, same place (for sure), same time (we’ll see).
SELECTION
Our Essentials
For our 5th anniversary, (re)discover a selection of models that have shaped our story.
Discover